AV Brand Awareness
Beginning in 2020, AeroVironment expanded it’s portfolio of product through several acquisitions. When Cindy came in as the new head of marketing and communications in the fall of 2021, she recognized the brand needed a new positioning statement and increased awareness in the industry. Partnering with an outside agency, she held a cross-functional workshop to identify the brand strengths, personality and values. Out of this work, a new brand anthem video was formed with this new positioning and brand voice.
Cindy: Creative direction, logisitics coordinator, client
Agency: Ignited
